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Defining the Times
2007 Spring Dialogues
A "Politics Only" News Outlet: What's in Store?
John Harris, Editor-in-Chief, The Politico
As the editor of the newest online and published political newsletter, Mr. Harris discussed major trends characterizing today's dynamic media environment.
A select group of people at a small number of major media outlets once controlled what was considered "news." Everyone knew the rules of the game, and a small core of media leaders determined what was in and out of bounds. Today's media has become much more decentralized, individualistic, and entrepreneurial. The internet has given people access to a vast amount of information, and also the means to collect and sort that information in ways that reflect their own interests and views. Accordingly, institutions and public figures face more difficulty in controlling their reputation, image, or the dissemination and presentation of information.
"We've seen a lot of wildness in the past decade."
Because of these trends, public figures and institutions, including academic health centers, must work harder and be more creative in crafting and delivering their messages. Presidential candidates will face challenges in controlling their messages and telling their stories on their own terms, and the greatest impact will likely be seen this election year.