LEADING AND MESSAGING -

The Convergence of Management, Communications and New Media

September 19-21, 2012

Academic Health Centers are increasingly faced with challenges, whether expected or unforeseen, which require effective leadership and messaging delivered simultaneously and seamlessly.  These challenges are now occurring in a novel environment where new types of media are transforming the way individuals and institutions behave and communicate.  The AAHC 2012 Annual Meeting in San Francisco will focus on these converging trends with case studies and expert analyses.  Program highlights included:

• Keynote Address by Clayton M. Christensen, Kim B. Clark Professor of Business Administration at the Harvard Business School, dubbed the “most influential business thinker on earth” by The New Yorker.
• Capstone Address by Lee Aase (video), Director of the Mayo Clinic Center for Social Media on Current and Emerging Trends in New and Social Media.
• Advancing Education through New Media, with presentations from the University of Nebraska Medical Center and Eastern Virginia Medical School.
• Tour of the UCSF Mission Bay Campus, UCSF’s innovative new campus and biotechnology hub, dedicated to cutting-edge, lifesaving research. 
• Conversations on Leadership with Nancy Dickey, MD, President, Texas A & M Health Science Center and Vice Chancellor for Health Affairs, Texas A & M System, The Texas A&M University System Health Science Center.
• Disruptive Innovations in Academic Medicine, presented by Benjamin P. Sachs, MB, BS, DPH, FACOG, Senior Vice President and Dean of the School of Medicine at Tulane University and The James R. Doty Distinguished Professor and Chair.

This year’s program also included several in-depth panel sessions comprised of member presentations, followed by responses from panelists and a facilitated discussion with the audience.  Topics and participants for the panel sessions included:

•  Managing Change, with presentations from UCSF, the University of Washington and the University of Cincinnati, moderated by Deborah C. German, MD, Vice President for Medical Affairs and Dean of the College of Medicine at the University of Central Florida.
• Responding to Natural Disasters, with presentations from LSU Health Sciences Center and the UT Health Science Center at Houston, moderated by Lilly Marks, Vice President for Health Affairs, and Executive Vice Chancellor, Anschutz Medical Campus, University of Colorado Denver.
• Maintaining Public Trust, with presentations from Penn State and OHSU, moderated by Amanda Duckworth, Partner at the Brunswick Group.
• External Communications, with presentations from LSU Health Sciences Center at Shreveport and the University of Rochester, moderated by Deborah Italiano, MBA, Executive Director of Marketing for Stanford Hospital and Clinics.

Agenda